Important changes in Hashtag tracking

Instagram and Facebook have deprecated part of old Instagram API. Many companies including Smartmetrics used that API for Hashtag tracking.

Starting from December 11th we moved our Hashtag Analytics to new Facebook API. 

What is changed?

No audience data anymore.Due to new privacy policy Facebook does not provide information about people posting with Hashtag.

No Hashtag Geography. As Facebook provides only limited set of data for all posts on Hashtag we are not able to get geo information.

No Historical Data for Hashtag. Instagram provides data only for last 24 hours so we analyze hashtag only from date you connected it to our service.

There is some good news also.

No spam posts in analytics. We collect only 1000 posts from Hashtag top by Instagram ranking. This approach allow us to use built in ranking system and spam protection system of Instagram, so we analyze only the most relevant posts.

New emoji usage statistic. We show not only sentiment rate but emoji usage also. We hope our new emoji statistic help you understand how people feels your brand or product. 
Here is some example for #apple.

Instagram Hashtag #apple

Same price for all hashtags. The price is not depends on count of posts on Hashtag anymore. Every hashtag counts by our billing like a just one Instagram account. So on our $9 plan you can track one your Instagram account and two any hashtags. 

We also working on Mentions tracking and we will release it this Year. Keep tuned.

4 metrics that help you understand changes in Instagram followers geography

How many subscribers from your city? Where is my audience located? In what city last advertizing campaign was more successful?
Sometimes Business needs to track its presence in particular geography area.

We implemented 4 bar charts that help you understand changes in countries and cities on your followers.

Continue reading “4 metrics that help you understand changes in Instagram followers geography”

Important! Some accounts may not be tracked due to last Instagram API changes.

Last days Instagram rolled out new API update that affect many third party services. Many people can’t connect their Instagram accounts and Facebook  pages to services.

Please check your accounts and ensure you have data for last days!
You can fix or prevent this issue for your accounts by reauthenticating your Facebook account in our service.
To do that please proceed following simple steps:

  1. Open “Add Report” page as if you want add new account to tracking.

2. Click on “I want to connect another Facebook account

3. Use “Continue with Facebook” button to reauthenticate your account.

You will be redirect to Facebook for confirmation and after that redirected back to Smartmetrics. Problem is fixed for account.

Continue reading “Important! Some accounts may not be tracked due to last Instagram API changes.”

Share your Instagram Analytics Reports!

We are happy to introduce shared reports. Starting from today you can share your report, get secret link and send it to your customer or partner.

For example you need to share report for hashtag “applepark” to show it growth after Iphone X demonstration. Just open tracked report and click on “Share” tab.

applepark hashtag report

You can select time range and pages for your new shared report.

applepark instagram hashtag share

After you created shared report it will be displayed in table. Just copy secret URL and send it to your customer or partner.

applepark shared instagram report

You get a secret link. For example you can open link for all data in “applepark” for last 7 days:

And of course you can create multiple shared report for one hashtag our account.

Sharing is caring!

PDF Report for your Instagram Account or Hashtag

Recently we launched PDF export. Now you can export analytics data for Instagram account or Hashtag to PDF (completely optimised for print).

instagram analytics account export to pdf

PDF export is white-labled, it means you can change copyright “powered by” to anything what you want, e.g “Made by MyAgency”.

instagram analytics tag export to pdf

Check out PDF examples for account and hashtag.

By the way, you can generate PDF reports and send to your customers right from our online app.

instagram analytics pdf export

Instagram Hashtag Tracking. Complete Guide.

This week we launched Instagram Hashtag Analytics. Hashtag analytics allows you to track brand or advertising campaign with certain hashtag.

Why hashtags are so important?

Hashtags attract more people to your content and increase engagement rate of your posts. Posts with hashtags get 50-70% more likes and comments. Also hashtags is a way of categorisation of content in social networks like Instagram and Twitter. Search engine inside of Instagram is based on hashtags so adding hashtags you are increasing discoverability of your posts.

Instagram Search and Hashtags

Who needs hashtag analytics?

– Brands
– Advertising agencies
– Anybody who uses hashtags for their business

More 75% people on Instagram use hashtags. Tracking of hashtags allows you increase your performance and get more insight into your audience.

Which metrics of hashtag are the most important to track?

1. Count of public posts

Count of public posts shows a dynamic of growth: more post means more impressions. But only count of public posts does matter. Posts on private accounts are hidden from anyone searching media by your hashtag (or associated hashtags). Instagram shows only total count of posts, including private and public posts:

instagram posts on hashtags

Hashtag Analytics tools like show you real count of public posts with dynamic of change:

smartmetrics public hashtag posts

You can see that Instagram cares of content and removes spam bots and spam posts about once per two weeks:

instagram hashtag clearing

Continue reading “Instagram Hashtag Tracking. Complete Guide.”