Category: Instagram Analytics

Test your Instagram posting frequency with two manageable schedules. Compare total saves, results per post and production hours before publishing more.

Read Instagram audience demographics without mixing followers and reach. Compare age, gender and location, check missing data, and report changes accurately.

Compare Instagram content pillars using topic labels, post counts and consistent metrics. See a worked example and turn the results into your next content brief.

Check mismatched Instagram Insights and report numbers by comparing dates, definitions, collection times and missing data. Includes a worked example.

Compare Instagram competitors using follower growth, posting frequency and interactions per post. See a worked example and choose a content test.

Test Instagram posting times with comparable posts, a consistent time zone and a check for outliers. Includes an example of average versus median reach.

Compare Instagram Reels average watch time with video length, avoid confusing it with completion rate, and choose a useful edit to test.

What Forward, Next Story, Back and Exits count in Instagram Story insights, with a worked example and a method for choosing your next content test.

Compare Instagram carousels using reach, saves, and shares. Understand why post totals cannot measure completion or explain each slide's performance.

Calculate Instagram save rate by reach, compare posts with worked examples, and check whether a higher percentage also means more saves.