Here are my thoughts and ideas about 2017 and Instagram. There is a lot of interesting stuff to look forward to.
I am no prophet and cannot foresee what life will become in a couple of months. No one could have imagined the dynamic growth of Instagram in 2016 and the number of novelties it introduced. In this article I only express my personal opinion without claiming monopoly on the truth.
Any novelty in social media has two levels:
‐ its advantages for business
‐ the way it changes the lives of average users.
I mention it because this article is aimed at the representatives of business and bloggers and does not cover user experience. Well, let’s get started.
6 main Instagram tendencies in 2017:
- Video content
- Working on engagement rate
- Reduced MF/ML efficiency
- Increased value of the bloggers
- Statistics everywhere
- Development of business functions
Now let’s talk about it in more detail.