{"id":79,"date":"2016-12-31T14:42:19","date_gmt":"2016-12-31T14:42:19","guid":{"rendered":"https:\/\/smartmetrics.co\/blog\/?p=79"},"modified":"2016-12-31T14:46:46","modified_gmt":"2016-12-31T14:46:46","slug":"instagram-2016-results-of-the-year","status":"publish","type":"post","link":"https:\/\/smartmetrics.co\/blog\/instagram-analytics\/instagram-2016-results-of-the-year\/","title":{"rendered":"Instagram 2016.  Results of the Year."},"content":{"rendered":"<p>Year 2016 was efficient for Instagram and their users. In this last day of 2016 year we want to remember all important events and collect some result.<\/p>\n<h3>Audience growth.<\/h3>\n<p>Audience of Instagram is growing consistently. Instagram has 600M monthly active users in December. The growth is +100M active users for\u00a0last half of a year.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-80\" src=\"https:\/\/smartmetrics.co\/blog\/wp-content\/uploads\/2016\/12\/CzubUfZXAAAZIwd.jpg-large-1024x576.jpeg\" alt=\"Instagram growth\" width=\"640\" height=\"360\" srcset=\"https:\/\/smartmetrics.co\/blog\/wp-content\/uploads\/2016\/12\/CzubUfZXAAAZIwd.jpg-large-1024x576.jpeg 1024w, https:\/\/smartmetrics.co\/blog\/wp-content\/uploads\/2016\/12\/CzubUfZXAAAZIwd.jpg-large-300x169.jpeg 300w, https:\/\/smartmetrics.co\/blog\/wp-content\/uploads\/2016\/12\/CzubUfZXAAAZIwd.jpg-large-768x432.jpeg 768w, https:\/\/smartmetrics.co\/blog\/wp-content\/uploads\/2016\/12\/CzubUfZXAAAZIwd.jpg-large.jpeg 1360w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><!--more--><\/p>\n<p>Also we can see consistent growth of followers on <a href=\"https:\/\/www.instagram.com\/instagram\/\">official account<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-82\" src=\"https:\/\/smartmetrics.co\/blog\/wp-content\/uploads\/2016\/12\/insta-growth-2016-last6-month-1024x879.png\" alt=\"instagram followers 2016\" width=\"640\" height=\"549\" srcset=\"https:\/\/smartmetrics.co\/blog\/wp-content\/uploads\/2016\/12\/insta-growth-2016-last6-month-1024x879.png 1024w, https:\/\/smartmetrics.co\/blog\/wp-content\/uploads\/2016\/12\/insta-growth-2016-last6-month-300x258.png 300w, https:\/\/smartmetrics.co\/blog\/wp-content\/uploads\/2016\/12\/insta-growth-2016-last6-month-768x660.png 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<h1><\/h1>\n<h1>Rebranding<\/h1>\n<p>Instagram\u00a0<a href=\"http:\/\/blog.instagram.com\/post\/144198429587\/160511-a-new-look\">changed design<\/a> and made new logo.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-83\" src=\"https:\/\/smartmetrics.co\/blog\/wp-content\/uploads\/2016\/12\/new_look-1024x576.png\" alt=\"instagram new logo\" width=\"640\" height=\"360\" srcset=\"https:\/\/smartmetrics.co\/blog\/wp-content\/uploads\/2016\/12\/new_look-1024x576.png 1024w, https:\/\/smartmetrics.co\/blog\/wp-content\/uploads\/2016\/12\/new_look-300x169.png 300w, https:\/\/smartmetrics.co\/blog\/wp-content\/uploads\/2016\/12\/new_look-768x432.png 768w, https:\/\/smartmetrics.co\/blog\/wp-content\/uploads\/2016\/12\/new_look.png 1547w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-large wp-image-84\" src=\"https:\/\/smartmetrics.co\/blog\/wp-content\/uploads\/2016\/12\/instagram-new-design-1024x768.png\" alt=\"instagram new design\" width=\"640\" height=\"480\" srcset=\"https:\/\/smartmetrics.co\/blog\/wp-content\/uploads\/2016\/12\/instagram-new-design-1024x768.png 1024w, https:\/\/smartmetrics.co\/blog\/wp-content\/uploads\/2016\/12\/instagram-new-design-300x225.png 300w, https:\/\/smartmetrics.co\/blog\/wp-content\/uploads\/2016\/12\/instagram-new-design-768x576.png 768w, https:\/\/smartmetrics.co\/blog\/wp-content\/uploads\/2016\/12\/instagram-new-design.png 1374w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<h3><\/h3>\n<h1>New features<\/h1>\n<p>Instagram launched new\u00a0features, including:<\/p>\n<ul>\n<li>internal analytics;<\/li>\n<li>saved posts (bookmarks);<\/li>\n<li>stories;<\/li>\n<li>likes for comments;<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h1>Top Instagram users<\/h1>\n<p>Top-3 <strong>most followed<\/strong> users\u00a0are: <a href=\"https:\/\/www.instagram.com\/instagram\/\">Instagram<\/a>, <a href=\"https:\/\/www.instagram.com\/selenagomez\/\">Selena Gomez<\/a> and <a href=\"https:\/\/www.instagram.com\/taylorswift\/\">Taylor Swift<\/a>.<\/p>\n<p><a href=\"https:\/\/smartmetrics.co\/instagram-top\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-85 alignnone\" src=\"https:\/\/smartmetrics.co\/blog\/wp-content\/uploads\/2016\/12\/Screen-Shot-2016-12-31-at-5.13.23-PM-1024x573.png\" alt=\"top 3 instagram most followed\" width=\"640\" height=\"358\" srcset=\"https:\/\/smartmetrics.co\/blog\/wp-content\/uploads\/2016\/12\/Screen-Shot-2016-12-31-at-5.13.23-PM-1024x573.png 1024w, https:\/\/smartmetrics.co\/blog\/wp-content\/uploads\/2016\/12\/Screen-Shot-2016-12-31-at-5.13.23-PM-300x168.png 300w, https:\/\/smartmetrics.co\/blog\/wp-content\/uploads\/2016\/12\/Screen-Shot-2016-12-31-at-5.13.23-PM-768x430.png 768w, https:\/\/smartmetrics.co\/blog\/wp-content\/uploads\/2016\/12\/Screen-Shot-2016-12-31-at-5.13.23-PM.png 1670w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>But situation with <strong>most liked<\/strong> users is different.<br \/>\nHere is top-3 by average likes counts per post: <a href=\"https:\/\/www.instagram.com\/leomessi\/\">Lionel Messi<\/a>,\u00a0<a href=\"https:\/\/www.instagram.com\/selenagomez\/\">Selena Gomez<\/a>, <a href=\"https:\/\/www.instagram.com\/arianagrande\/\">Ariana Grande<\/a><\/p>\n<p><a href=\"https:\/\/smartmetrics.co\/instagram-top\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-86 alignnone\" src=\"https:\/\/smartmetrics.co\/blog\/wp-content\/uploads\/2016\/12\/Screen-Shot-2016-12-31-at-5.18.54-PM-1024x401.png\" alt=\"\" width=\"640\" height=\"251\" srcset=\"https:\/\/smartmetrics.co\/blog\/wp-content\/uploads\/2016\/12\/Screen-Shot-2016-12-31-at-5.18.54-PM-1024x401.png 1024w, https:\/\/smartmetrics.co\/blog\/wp-content\/uploads\/2016\/12\/Screen-Shot-2016-12-31-at-5.18.54-PM-300x117.png 300w, https:\/\/smartmetrics.co\/blog\/wp-content\/uploads\/2016\/12\/Screen-Shot-2016-12-31-at-5.18.54-PM-768x301.png 768w, https:\/\/smartmetrics.co\/blog\/wp-content\/uploads\/2016\/12\/Screen-Shot-2016-12-31-at-5.18.54-PM.png 1666w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Most commented<\/strong> users have almost no intersections with most followed and most liked.<br \/>\nInstagram top-3 by average comments count per post: <a href=\"https:\/\/instagram.com\/kyliejenner\">Kylie Jenner<\/a>, <a href=\"https:\/\/instagram.com\/kendalljenner\">Kendall Jenner<\/a>, <a href=\"https:\/\/instagram.com\/neymarjr\">Neymar Jr<\/a><\/p>\n<p><a href=\"https:\/\/smartmetrics.co\/instagram-top\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-87 alignnone\" src=\"https:\/\/smartmetrics.co\/blog\/wp-content\/uploads\/2016\/12\/Screen-Shot-2016-12-31-at-5.23.50-PM-1024x392.png\" alt=\"instagram most commented 2106\" width=\"640\" height=\"245\" srcset=\"https:\/\/smartmetrics.co\/blog\/wp-content\/uploads\/2016\/12\/Screen-Shot-2016-12-31-at-5.23.50-PM-1024x392.png 1024w, https:\/\/smartmetrics.co\/blog\/wp-content\/uploads\/2016\/12\/Screen-Shot-2016-12-31-at-5.23.50-PM-300x115.png 300w, https:\/\/smartmetrics.co\/blog\/wp-content\/uploads\/2016\/12\/Screen-Shot-2016-12-31-at-5.23.50-PM-768x294.png 768w, https:\/\/smartmetrics.co\/blog\/wp-content\/uploads\/2016\/12\/Screen-Shot-2016-12-31-at-5.23.50-PM.png 1670w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>You can always see live statistic in our <a href=\"https:\/\/smartmetrics.co\/instagram-top\/\">Instagram top<\/a>.<\/p>\n<h1><\/h1>\n<p>&nbsp;<\/p>\n<h1>Top Instagram posts<\/h1>\n<p>This is the most liked post 2016 on Instagram<\/p>\n<p>https:\/\/www.instagram.com\/p\/BHF4NdhhOmc\/<\/p>\n<p>And the most commented one<\/p>\n<p>https:\/\/www.instagram.com\/p\/BJITJfzgn_P\/<\/p>\n<p>&nbsp;<\/p>\n<p>Both posted by @selenagomes. \u00a0We already reviewed <a href=\"https:\/\/medium.com\/instagram-analytics\/most-liked-and-most-commented-instagram-posts-2016-7a534e7d25be\">top 10 most liked and most commented posts<\/a> in article on medium.<\/p>\n<p>Happy New Year! We wish you more followers in 2017 \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Year 2016 was efficient for Instagram and their users. In this last day of 2016 year we want to remember all important events and collect some result. Audience growth. Audience of Instagram is growing consistently. Instagram has 600M monthly active users in December. The growth is +100M active users for\u00a0last half of a year.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,4],"tags":[],"class_list":["post-79","post","type-post","status-publish","format-standard","hentry","category-instagram","category-instagram-analytics"],"_links":{"self":[{"href":"https:\/\/smartmetrics.co\/blog\/wp-json\/wp\/v2\/posts\/79","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smartmetrics.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smartmetrics.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smartmetrics.co\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smartmetrics.co\/blog\/wp-json\/wp\/v2\/comments?post=79"}],"version-history":[{"count":10,"href":"https:\/\/smartmetrics.co\/blog\/wp-json\/wp\/v2\/posts\/79\/revisions"}],"predecessor-version":[{"id":96,"href":"https:\/\/smartmetrics.co\/blog\/wp-json\/wp\/v2\/posts\/79\/revisions\/96"}],"wp:attachment":[{"href":"https:\/\/smartmetrics.co\/blog\/wp-json\/wp\/v2\/media?parent=79"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartmetrics.co\/blog\/wp-json\/wp\/v2\/categories?post=79"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartmetrics.co\/blog\/wp-json\/wp\/v2\/tags?post=79"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}