Source: https://smartmetrics.co/blog/instagram-analytics/instagram-2016-results-of-the-year/

# Instagram 2016. Results of the Year.

Posted on December 31, 2016December 31, 2016 by [smartmetrics](https://smartmetrics.co/blog/author/smartmetrics/)

Year 2016 was efficient for Instagram and their users. In this last day of 2016 year we want to remember all important events and collect some result.

### Audience growth.

Audience of Instagram is growing consistently. Instagram has 600M monthly active users in December. The growth is +100M active users for last half of a year.

![Instagram growth](https://smartmetrics.co/blog/wp-content/uploads/2016/12/CzubUfZXAAAZIwd.jpg-large-1024x576.jpeg)

Also we can see consistent growth of followers on [official account](https://www.instagram.com/instagram/).

![instagram followers 2016](https://smartmetrics.co/blog/wp-content/uploads/2016/12/insta-growth-2016-last6-month-1024x879.png)

# Rebranding

Instagram [changed design](https://blog.instagram.com/post/144198429587/160511-a-new-look) and made new logo.

![instagram new logo](https://smartmetrics.co/blog/wp-content/uploads/2016/12/new_look-1024x576.png)

![instagram new design](https://smartmetrics.co/blog/wp-content/uploads/2016/12/instagram-new-design-1024x768.png)

# New features

Instagram launched new features, including:

-   internal analytics;
-   saved posts (bookmarks);
-   stories;
-   likes for comments;

# Top Instagram users

Top-3 **most followed** users are: [Instagram](https://www.instagram.com/instagram/), [Selena Gomez](https://www.instagram.com/selenagomez/) and [Taylor Swift](https://www.instagram.com/taylorswift/).

[![top 3 instagram most followed](https://smartmetrics.co/blog/wp-content/uploads/2016/12/Screen-Shot-2016-12-31-at-5.13.23-PM-1024x573.png)](https://smartmetrics.co/instagram-top/)

But situation with **most liked** users is different.  
Here is top-3 by average likes counts per post: [Lionel Messi](https://www.instagram.com/leomessi/), [Selena Gomez](https://www.instagram.com/selenagomez/), [Ariana Grande](https://www.instagram.com/arianagrande/)

[![](https://smartmetrics.co/blog/wp-content/uploads/2016/12/Screen-Shot-2016-12-31-at-5.18.54-PM-1024x401.png)](https://smartmetrics.co/instagram-top/)

**Most commented** users have almost no intersections with most followed and most liked.  
Instagram top-3 by average comments count per post: [Kylie Jenner](https://instagram.com/kyliejenner), [Kendall Jenner](https://instagram.com/kendalljenner), [Neymar Jr](https://instagram.com/neymarjr)

[![instagram most commented 2106](https://smartmetrics.co/blog/wp-content/uploads/2016/12/Screen-Shot-2016-12-31-at-5.23.50-PM-1024x392.png)](https://smartmetrics.co/instagram-top/)

You can always see live statistic in our [Instagram top](https://smartmetrics.co/instagram-top/).

# Top Instagram posts

This is the most liked post 2016 on Instagram

https://www.instagram.com/p/BHF4NdhhOmc/

And the most commented one

https://www.instagram.com/p/BJITJfzgn\_P/

Both posted by @selenagomes.  We already reviewed [top 10 most liked and most commented posts](https://medium.com/instagram-analytics/most-liked-and-most-commented-instagram-posts-2016-7a534e7d25be) in article on medium.

Happy New Year! We wish you more followers in 2017 🙂

Categories[Instagram](https://smartmetrics.co/blog/category/instagram/), [Instagram Analytics](https://smartmetrics.co/blog/category/instagram-analytics/)