Source: https://smartmetrics.co/blog/

# Instagram Analytics Blog

## [Instagram competitor analysis: compare accounts fairly](https://smartmetrics.co/blog/instagram-analytics/instagram-competitor-analysis/)

Posted on November 10, 2026 by [smartmetrics](https://smartmetrics.co/blog/author/smartmetrics/)

Compare Instagram competitors using follower growth, posting frequency and interactions per post. See a worked example and choose a content test.

Categories[Instagram Analytics](https://smartmetrics.co/blog/category/instagram-analytics/)

## [Best time to post on Instagram: find it with your data](https://smartmetrics.co/blog/instagram-analytics/best-time-to-post-on-instagram/)

Posted on November 9, 2026 by [smartmetrics](https://smartmetrics.co/blog/author/smartmetrics/)

Test Instagram posting times with comparable posts, a consistent time zone and a check for outliers. Includes an example of average versus median reach.

Categories[Instagram Analytics](https://smartmetrics.co/blog/category/instagram-analytics/)

## [Instagram Reels average watch time: how to read it](https://smartmetrics.co/blog/instagram-analytics/instagram-reels-average-watch-time/)

Posted on November 8, 2026 by [smartmetrics](https://smartmetrics.co/blog/author/smartmetrics/)

Compare Instagram Reels average watch time with video length, avoid confusing it with completion rate, and choose a useful edit to test.

Categories[Instagram Analytics](https://smartmetrics.co/blog/category/instagram-analytics/)

## [Instagram Story navigation: Forward, Next Story and Exits](https://smartmetrics.co/blog/instagram-analytics/instagram-story-navigation/)

Posted on November 7, 2026 by [smartmetrics](https://smartmetrics.co/blog/author/smartmetrics/)

What Forward, Next Story, Back and Exits count in Instagram Story insights, with a worked example and a method for choosing your next content test.

Categories[Instagram Analytics](https://smartmetrics.co/blog/category/instagram-analytics/)

## [Instagram carousel analytics: what you can measure](https://smartmetrics.co/blog/instagram-analytics/instagram-carousel-analytics/)

Posted on November 6, 2026 by [smartmetrics](https://smartmetrics.co/blog/author/smartmetrics/)

Compare Instagram carousels using reach, saves, and shares. Understand why post totals cannot measure completion or explain each slide's performance.

Categories[Instagram Analytics](https://smartmetrics.co/blog/category/instagram-analytics/)

## [Instagram save rate: formula and examples](https://smartmetrics.co/blog/instagram-analytics/instagram-save-rate/)

Posted on November 5, 2026 by [smartmetrics](https://smartmetrics.co/blog/author/smartmetrics/)

Calculate Instagram save rate by reach, compare posts with worked examples, and check whether a higher percentage also means more saves.

Categories[Instagram Analytics](https://smartmetrics.co/blog/category/instagram-analytics/)

## [Instagram reach vs views: how to read the numbers](https://smartmetrics.co/blog/instagram-analytics/instagram-reach-vs-views/)

Posted on November 4, 2026 by [smartmetrics](https://smartmetrics.co/blog/author/smartmetrics/)

Understand Instagram reach, views, and viewers. Learn why post reach does not add up and how to compare content without confusing repeats with audience growth.

Categories[Instagram Analytics](https://smartmetrics.co/blog/category/instagram-analytics/)

## [Instagram UTM tracking: measure website traffic in GA4](https://smartmetrics.co/blog/instagram-analytics/instagram-utm-tracking-ga4/)

Posted on November 3, 2026 by [smartmetrics](https://smartmetrics.co/blog/author/smartmetrics/)

Track Instagram website traffic in GA4 with UTM links. Compare bio and Story placements, find campaign reports, and understand why clicks differ from sessions.

Categories[Instagram Analytics](https://smartmetrics.co/blog/category/instagram-analytics/)

## [Instagram follower growth rate: formula and examples](https://smartmetrics.co/blog/instagram-analytics/instagram-follower-growth-rate/)

Posted on November 2, 2026 by [smartmetrics](https://smartmetrics.co/blog/author/smartmetrics/)

Calculate Instagram follower growth rate from starting and ending counts. Use examples and a spreadsheet formula to compare periods and handle a zero base.

Categories[Instagram Analytics](https://smartmetrics.co/blog/category/instagram-analytics/)

## [Instagram analytics report: a monthly template](https://smartmetrics.co/blog/instagram-analytics/instagram-analytics-report-template/)

Posted on November 1, 2026 by [smartmetrics](https://smartmetrics.co/blog/author/smartmetrics/)

Build a monthly Instagram analytics report with a reusable template, clear metric definitions, worked examples, and a practical plan for your next content test.

Categories[Instagram Analytics](https://smartmetrics.co/blog/category/instagram-analytics/)

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